2017 was the entire year of the ICO (Initial Coin Offering). Over $5.6 billion was raised through ICOs in the past year, with 435 successful ICO projects, raising an average of $12.7 million. The ICO fundraising method, pioneered by Ethereum back in 2014, still falls substantially in short supply of the $188.8 billion raised from 1,624 traditional IPO projects in 2017. Despite ICOs raising approximately 2% of IPO (Initial General public Offering) proceeds worldwide, ICOs are the talk of the town, and not IPOs. Why? ICOs increased 40-collapse last year, having raised just $96.3 million in 2016. There are already hundreds of ICOs are scheduled for 2018. The tide is turning and more companies are realizing that.
However, not every ICO is a success. The 10 greatest ICOs accounted for more than 25% of the money raised and only 48% of ICOs in 2017 were deemed successful. Competition is fierce, with over 1,500 cryptocurrencies in blood circulation spread across nearly 10,000 markets. The difference between success and failure in an ICO is, more often than not, in the marketing. Planning a technique to market your ICO project from day one is absolutely essential, probably more important than the actual product itself. Remember, your product may change, but the conception of your team, as well as your task rarely, survives an undesirable first impression. Successful ICO marketing promotions utilize a variety of different marketing stations, from the greater convenience and regarded methodologies to the latest advanced techniques found in marketing. As competition and costs upsurge in the ICO sphere, so will the necessity for innovative, out-of-the-box marketing strategies. If you wish to create an ICO (Preliminary Gold coin Offering) that is prosperous, you will need a multi-faceted strategy that maximizes limited resources and utilizes different regular and nonconventional marketing stations.
Your site is your shop’s windowpane. In the event that you walk previous a shop with untidy, cluttered, or sparse windowpane displays, chances are that you will be not heading to enter. The same rule pertains to your website. Give a slow, untidy, and unappealing website for your ICO and folks will get switched off rapidly. Your website’s design, design, content, and simple navigation all count number, yet often don’t get the interest they deserve.
In lots of ways, your website ought to be the center point of your ICO online marketing strategy. It’s the first impression that you cannot afford to get incorrect. Your website needs to be clear, concise, and easy to navigate. All the necessary information, such as information on how to invest in the ICO, must be easily accessible, well presented, and sell the offering without making falsehoods or promises you will be unable to fulfill. Your website should also feature your team members and your ICO’s whitepaper, which sets out a clear vision and timetable for the project. Within the website, there also needs to be a clear CTA (Call-to-Action) section that tempts investors to become whitelisted (‘an exclusive list’ of possible contributors) or take part in any pre-sale.
All graphics and creatives must follow the same methodology of being eye-catching, clear yet not making promises that can’t be kept. When someone sees a banner for the first time, its content is the difference between a click through and an ignore success and failure. Products and even websites can be changed but the first impression from a banner or website cannot.
If possible, a short explainer video on the website can be a valuable asset. A picture paints a thousand words, and a short, clear, and engaging video gives a better idea to potential traders in regards to what they can get.
THE PRICE: The price to create a website can fluctuate wildly, from hundreds to dollars to thousands. Skimping on cost for the website is a fake economy. Certainly, it doesn’t need to cost the planet earth, but there are specific expectations of the ICO website – modern design, clear navigation, and educational, that ought to all be shipped.